Pirelli Sales

Tecnorib began life in 2005, with a mission to design, build and distribute a new range of rigid inflatable boats. For that purpose, Tecnorib entered into a trademark license agreement with Pirelli & C. SpA to apply the most prestigious trademarks of the Pirelli Group on these new ribs. It wasn’t a simple challenge to elevate a product regarded until then as ‘minor’, in such a way as to reflect the prestige of a brand synonymous both with quality and safety and with performance and style. The first product launched, the 770, made its debut at the Pirelli Regattas in Santa Margherita Ligure, in May 2006.